Media College Denmark - Industry Day

Insights on the current development: New technologies, new consumption patterns, new expectations, new ambitions and new generations. Everything impacts the future media landscape, and therefore becomes important for the industry producing content from fact to fiction, and advertisement for the digital platforms. The goal is to learn about both the challenges and the opportunities the industry faces today.

Program

13.00 Welcome
By Mads Schmidt Haagensen, Media College Denmark

13.10 The media landscape of the future
Sofie Hvitved and Bugge Holm Hansen, Copenhagen Institute for Future Studies, who give their take on how the media landscape will change over the coming years. How does the media consumer of the future behave? What kind of content will dominate? What will AI mean? And what about democracy, representation and public service?

14.00 The ballad about ‘Kolonihaven’
‘Everything is complete; whimsically and elegantly delivered.’ That’s what the film magazine EKKO writes in its review of probably the most talked about documentary series, Kolonihaven, at the moment. Meet producer Majbrit Oddershede Pedersen and photographer Frederik Thyberg in a Q&A, which, supplemented with selected clips, examines the grip of the series and, not least, perspectives for future Public Service TV.

15.00 Coffee break

15.15 AI – is already here!
Artificial intelligence takes up a lot of space in the debate, both in relation to future media production and how we can best educate for the future.
Hear how Media College Denmark uses AI and see examples of how far we are in relation to programming and image processing.

15.45 Debate: Implications for education
What should we prioritize when training future employees in the media industries? Panel debate and three points on the way forward for the school, the industry and the programmes.

16.30 Screening and Q&A (TBC)